Combating the myth of the 'free giveaway'

Pay walls will solve all our problems!

The North Carolina Press Association just released the results of its May survey on charging for online content. Although the response rate was 86, the group was mostly made up of publishers, editors and general managers.

It seems the talk of shoring up pay walls to keep the Internet Huns at bay is beginning to influence some of the state’s newsroom leaders. More than 75 percent say they’re at least thinking about charging for their news content online. Read the rest of this entry »