Rick Sanchez talks social media in Raleigh

via Chris Copins

It may not have been by fancy hologram, but CNN anchor Rick Sanchez Skyped in to a technology education class at N.C. State last week to talk social media and its impact on journalism (Watch the video or read the rough transcript).

Thanks to his show’s use of MySpace, Twitter and Facebook, Sanchez said his viewership is up almost 100 percent since he began hosting the time slot about a year ago. That’s shocking, especially as CNN continues to get dominated by the more partisan MSNBC and Fox News.

While Sanchez said he can directly attribute his show’s success with its use of social media, he said how he uses it is more important. Read the rest of this entry »